Branding
Designfulhope is a purpose-driven Vancouver creative agency shaping brands that change the world. We partner with fearless startups and small businesses to think bigger, strategize smarter and transform dreams into reality.
In a nutshell, we name brands, position them, give them identities and personalities. Then we help develop what they do, identify who they do it for, put them in touch with each other, write the words, draw the pictures, design things, photograph and illustrate stuff, create online tools to help track progress and research new ideas and probably a whole lot more.
Hope for your business, design for your brand!
Brands are being asked to stand for more than ever before. The world is ready to see a change: more voices, richer stories and greater purpose. Audiences are asking more of brands, and brands deserve more from their partners. They deserve a new class of thinkers, creators to build brands for the future—to be the change we wish to see.
No matter what the project is, here at designfulhope, we always insist on working through our branding process to establish the creative brief with our clients.
Branding process with Designfulhope
Brand Strategy
You can think of brand strategy as the blueprint for how you want the world to see your business. Brand strategy is a critical and foundational piece for building a successful brand. It’s one of the areas that most businesses overlook because they jump right into the design and marketing.
It sounds daunting but we’ve developed an exciting method that covers off all the below bullet points.
Competitor research
Target audience
Brand voice
Brand personas
Brand heart: Your brand’s purpose, vision, mission, and core values
Brand Identity
Your identity is key. Within this, you convey the public with visuals, messaging, and experience. Your brand strategy will influence how you present your identity and align it with your purpose for the most impact.
This would include:
Logo
Colors and fonts
Patterns and icons
Collateral
Website design
Content and messaging
Advertising
Print or packaging
Brand Marketing
Marketing is the way that your business highlights and bring awareness to products or services by connecting values and voice to the right audience through strategic communication.
Together, these channels are fundamental to gaining brand awareness and growth:
Brand print collateral e.g business cards, flyers etc
Brand signage for offices
Vehicle wraps
Tradeshow/ market design
Instagram & Facebook design
“Hope was key in helping us with logo, colour pallet, brand strap line. Exceptionally patient when managing two people who can’t decide which options and copy they prefer! Hope proved very talented at hand holding us through the process in a graceful and time bound fashion. I also had Hope design both company and personal business cards. Once you’ve worked once with Hope any follow up work is a breeze and she certainly seemed to understand our tastes and requirements down to a tee! Super professional and a pleasure to work with.”
— Freelance Yacht Captain
“Hope's work on my logo for my physiotherapy and osteopathy business was perfect. The colours, design and relevance to my ideas were perfect. It is a logo that, each time I look at it made more sense and felt more right. Thank you Hope!”
— Get Strong Physiotherapy & Osteopathy
“My business used Designful Hope to develop branding including our company logo, colour-ways, business cards, stationary etc. The full 360 really. Additionally, she worked seamlessly with developers to deliver the design for our website. The service and final output we received from Hope was completely professional and of the highest quality. Her years of agency and brand experience really show in what you get. Our experience was of getting big agency creative, servicing and output but with a more personal and invested work ethic.”