Packaging
Whether you are in need of a label design, pack/pouch or box here at designfulhope we can make something unique to your brand. We are experts at communicating the value of your product to your target consumer and have a wide knoweldge base of what will stand out on shelf. Our job is to take your brand and make it memorable so the customer just can’t help but purchase there and then.
We’ve been lucky enough to work with some great companies over the last 12 years both in Europe and Canada and would love to welcome you on board. Hope for your business, design for your brand!
As every project is unique, we don’t apply a standard methodology. We like to start every project with at least a certain amount of time getting to understand who you are and what you want to communicate. This will require getting to understand the demographic, the channels, brand architecture and product range, geographic reach and more. We will define purchase profiles to help us breakdown the opportunity and how to best position any brand and design across the best range, and eventually and with the right knowledge base, we will start to define a strategy and brand around the opportunity.
We also can guide you in other important aspects, such as materials and finishes, weight and production considerations, storage, bulk packing, transportation, and of course, recycling and sustainability.
Packaging process with Designfulhope
Packaging Strategy
You may be at a point whereby you have already done some brand strategy. If you have not we like to focus on this first. You can think of brand strategy as the blueprint for how you want the world to see your business. Brand strategy is a critical and foundational piece for building a successful brand. It’s one of the areas that most businesses overlook because they jump right into the design and marketing.
It sounds daunting but we’ve developed an exciting method that covers off all the below bullet points.
Competitor research
Target audience
Brand voice
Brand personas
Brand heart: Your brand’s purpose, vision, mission, and core values
Packaging setup, dielines and suppliers
Deciding what form or what suppliers to go for is always a tricky business, we’ll help guide you in finding the correct supplier and the correct packaging material for your brand. Also, we can connect you with Canadian food label requirement details.
We can help with a range of packaging items such as sustaintable:
Plastic & glass Jars
Plastic & Glass Bottles
Boxes
Bags & Pouches of all different material substrates
Cans
Custom dielines for various material labels, e.g paper, plastic, embossed and foiled.
Stand out packaging design
Once we have got together the packaging strategy, the dielines, and what your product will sit in, we can then focus on creating stand-out design. We guarantee you will come away with a smile on your face with plenty of options to go with and soild brand assets to utilise across all your other marketing channels.
Key stand out brand assets
Stand out design options provided
Close stage by stage feedback and meetings
Strong brand guidelines
A clear direction on your brand for the future
Knock out final results
“We hired Hope to create some packaging designs on behalf of one of our clients, and she went above and beyond: not just creating a beautiful and impactful range with stand-out and personality, she guided us on the design, finishes and overall form. We were thrilled, our clients were thrilled and we cannot wait to work with her again.”
— Emma, Motherbran
“Hope did some quality work at Butternut Box with the team, inputing strong ideas in our packaging design. She has a talent for design, knows her channels, has great ideas and produces work at a fast pace without compromising on quality. I'd 100% work with her again.”
— Christy McCormick, Butternut Box
“My business used Designful Hope to develop branding including our company logo, colour-ways, business cards, stationary etc. The full 360 really. Additionally, she worked seamlessly with developers to deliver the design for our website. The service and final output we received from Hope was completely professional and of the highest quality. Her years of agency and brand experience really show in what you get. Our experience was of getting big agency creative, servicing and output but with a more personal and invested work ethic.”