Your favourite drips, reinvented

What I love most about Justo’s (other than the flavours!!) is that every time you enjoy a jar o’ Justo’s, you’re contributing to some great. Your purchase helps keep our waterways clean and feed those who need it most! Running a business with a focus on sustainability and community impact is challenging. But, for the group of young entrepreneurs behind Justo’s Craft Dips it’s oh-so rewarding. It’s been just over three years since Justo started delivering his home-made dips in paper cups to his friends via an Instagram page. There vision is to leave a mark on the landscape of consumer packaged goods – building a new industry standard that prioritizes extended producer responsibility, environmental stewardship and community impact.

Jar design

Justo’s came to Designfulhope with the intent to show off their vision more so than what their current packaging was doing. We highlighted all the key points whilst keeping some elements core to their brand- The illustrations. The illustrations represent the beautiful land in which it was created and the team behind the dips. The team loves the outdoors and adventure which is showcased surrounding the label.

Logo was adapted by Designfulhope in addtion with developing the ‘for the people’ logo. They give 1% of all sales to help donate delicious, plant-based dips and foods to our community’s most vulnerable populations.

They are passionate about great-tasting, nutritious food and we want to ensure that those who need it have it. So far they have donated over 8,000 jars worth of our hummus since starting Justo’s back in the fall of 2019.

 Category: Branding, Graphic Design, Icon Design, Package Design, Dip packaging, Jar design, Illustration, Logo design, Vegan