Toy box is a publication relating to the study into ‘Gender, Race and Class in Children’s Advertising and Toys.’
Gender, race and class are three social categories that bear strong meaning within society today. The publication discusses whether advertising and toys affect the development of a child’s socialisation. The motivations for researching into this issue lies within my own personal interest surrounding the impact of social media on children. Children gain an understanding of what it is to be a certain gender, race and class from a young age. I am intrigued by the notion that a toy can contain social importance and I desired to reveal these meanings through a well designed, coherent and enjoyable publication.
The publication is broken into 3 sections that represent the 3 matters of discussion; gender, race and class. The inner spread folds out to reveal the toys that were used as case studies for this publication, taken from advertisements that were running at the time. I used orange through my stock choices and within the writing. I feel it’s an unbiased colour in terms of gender, race and class but also gives that extra ‘pop’ and toy-like quality.
Category: Editorial Design, Graphic Design, Photography, Print Design, Copy Writing
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