Started in 2020, Living Tree Foods was born from a dream to make sustainable, plant-based foods as delicious and accessible as their non-vegan counterparts. And boy have they done that!
Living Tree Foods already established there was space for them in the vegan cheese category so decided it was time to invest more into their branding. I was lucky enough for Living Tree Foods to choose Designfulhope for this product refresh. Living Tree Foods have 11 products in their tasty range and Designfulhope created 11 bespoke labels for them with more to come!
Packaging refresh
Living Tree Foods are currently in a number of retail stores across the greater Vancouver area, Squamish, Kelowna, and Vancouver Island. They were tired of their old look as it just wasn’t representing the tastiness and excitement that is contained within. This is where ‘designful hope’ came in, to bring a new lease of life to the packaging of the product.
It all started with creating a tasty captivating design that creates shelf presence across their whole range. The range includes 11 different flavours (and more to come).
Social Media Creative
As well as helping Living Tree Foods with their label journey Designfulhope was able to help them with their journey of launching their brand on social media. Overall 11 individual motion graphic posts for each product were created as well as a video showcasing their whole range and a teaser before they launched.
Check out @designfulhope for the final creative.
Category: Branding, Graphic Design, Icon Design, Package Design, Photography, Vegan food packaging
Let’s work together!
Living Tree Foods is an amazing brand. They only started in 2020 as a small Canadian business but soon saw growth due to the care and passion behind their brand. They recognized they needed to attract their ideal consumers with bespoke labels. Are you a small business that also has the same motivation for change? That’s a yes I hear? Well, then we would love to hear from you!
Small businesses are what keeps the world going round and we love to work out the perfect budget to boost a small business into a success. We love being part of your brand story and journey.