Introducing the new and exciting snack ‘Space Rabbit’. Space Rabbit’s ice cream is freeze-dried in the vacuum of space, creating an astronomically flavoured snack that can be enjoyed anywhere and anytime without fear of dripping on your space boots.

Space Rabbit here to bring awareness that vegan doesn’t have to be basic/boring. Bringing sustainable innovation into to the vegan space. And that is exactly what these products do! If you haven’t tried already YOU NEED TO! Available in Vancouver BC

Logo Design

I started with developing brand strategy for Space Rabbit. Brand strategy is like the blue print of how you want the world to see your business so is extremely important before delving into any creative. Once we built a solid foundation I was able to develop concepts for both the logo and packaging.

I developed a logo for Space Rabbit that wa sable to be showcased in different ways. Having a logo available in different sizes ensures that it remains versatile, scalable, consistent, professional, and adaptable across various applications and platforms, thereby enhancing the brand's visibility and recognition. For example below you can see it in use in its full form and a shorter logo mark.

A logo mark is a visual element within a logo design that represents a company or brand. Unlike a full logo that may include text or a combination of text and imagery (often referred to as a logotype or wordmark), a logo mark is typically a simplified graphic or symbol that can stand alone to represent the brand as it does above.

Packaging & Illustration design

A brands values are extremely important for a brand. Values are all about how you conduct yourself in support and pursuit of your mission, vision, and purpose. I worked closely with Space Rabbit to develop there core values to ensure they truely represent who they are:

🌟Creating the best freeze dried ice-cream sandwich.

💫Cause No Unnecessary Harm.

✨Use Business To Protect Nature.

⭐️Provide the unexpected.

Right from the start we new space rabbit had to be full on fun and alluring ullustrations. Illustration design in packaging plays a crucial role in enhancing visual appeal, communicating brand identity and product information, and creating an emotional connection with consumers. When executed effectively, illustrations can contribute significantly to a product’s success in the marketplace.

At Designfulhope we tied in the branding with the illutsrations using the space orbit that is showcased in the branding as a main feature across all the flavours. We even developed the Space Rabbit mascot showcased in various themed holidays posts below.

 Category: Branding, Graphic Design, Icon Design, Package Design, Photography, Freezedried Packaging, Packaging, Icecream design, Illustration