Luv The Grub is a Canadian-based chutney and jam/spread company. Add a dollop to brighten your salad, a spread to elevate your morning toast, the crowd-pleaser on your next charcuterie board—you can add the right chutney to almost any meal.
In the four years since Luv The Grub started, they have partnered with 8 local farms and produce markets to rescue over 19830 lbs of produce from the landfill. They hired over 40 individuals through our paid employment training program.
Packaging refresh
Luv the Grub chutneys and spreads are sold in over 65 retail locations across Canada and the United States (and counting). They were tired of their old look as it just wasn’t representing the tastiness and excitement that is contained within. This is where ‘designful hope’ came in, to bring a new lease of life to the packaging of the product.
It all started with creating a tasty captivating design that creates shelf presence across their whole range. Luv The Grub needed an injection of flavor added to their label design. This was done through the vibrancy of the colours chosen as well as the abundance of hand-drawn fruit, nut, and veggie illustrations.
The range includes around 7 different flavours (and more to come). Across there 90z, 50z and their 20z jar range ‘designful hope’ tackled all their food packaging labels needs.
Category: Branding, Graphic Design, Icon Design, Package Design, Photography, Vegan food packaging
Let’s work together!
Luv the Grub is an amazing brand with an amazing set of people behind it. They started out as a small Canadian business but soon saw growth. This was due to their passion for their small business but also due to the passion that went into creating a better future. Are you a small business that also has the same motivation for change? That’s a yes I hear? Well, then we would love to hear from you!
Small businesses are what keeps the world going round and we love to work out the perfect budget to boost a small business into a success. We love being part of your brand story and journey.