Bringing sunshine to your freezer!
Handmade from fresh and whole ingredients, Brightside meals are handy, delicious, and convenient meals you can’t live without. It is owned and operated by 3 badass women, Dana, Jackie and Aiyana. All the meals are filled with fresh, handmade, whole food ingredients, and rolled into premium, locally-made tortillas. The result is food that supports our BC economy, reduces our impact on the environment, and most importantly, is a total joy to eat.
Packaging design
Its brand new day for Brightside foods with their new looooook! All the artwork is based around the sun in an abstract and unique way. By utilising the brands existing brand colours consistently you can’t mistake any of these for not being within the Brightside family.
Illustration design
What I wanted to achieve for Brightside was a set of distinctive sun artworks that is based around the distinct asset which is the sun in the logo design. What I love about these pieces is that they would look just as amazing on your wall as it does on your burrito or pinto pocket!
Distinctive assets are elements that trigger the memory of a brand and all its attributes and associations. They are slogans, logos, fonts, packaging, sounds, music, and other elements directly associated with a brand, even when there is no mention of its name. When it came to Brightside Food’s packaging we decided to really push their distinct asset of the sun as well as developing a new tagline: “Bringing sunshine to your freezer”
“I really appreciated working with Hope on our packaging and would definitely work with her again in the future. Hope helped us create packaging that is cohesive and that stands out on the shelves. Our packaging is poppy, original, and a great fit for our brand. Furthermore, Hope was graceful in her flexibility and good humour throughout the project as we pivoted directions and made changes. I recommend using Designfulhope for your brand.”
— Dana, Brightside Foods
Category: Branding, Graphic Design, Icon Design, Package Design, Photography, Burrito packaging, Packaging design, Illustration, Vancouver design.
Let’s work together!
Love the work we provided for Brightside Foods? Our expertise goes above and beyond, it also includes Brand Strategy, Brand Naming, Brand Identity, Brand World, Tone-of-Voice, Packaging Design, Printed Communication, and Digital Design.