Sprouted in Vancouver in 2018, KULA is the culmination of founder Asha Wheeldon’s diverse cultural experiences. Raised in Kenya, her journey led her through Toronto and to British Columbia. After moving to Vancouver, she was looking for food, flavours, and spaces that reminded her of home.
I was approached by Kula foods wanting a brand new look for their range of plant-based proteins. I was ecstatic to be asked to be part of their new journey as was already a big fan of Chick-Un. I took inspiration from Asha’s story and developed packaging that reflected her culture and food. Each pattern was born and modernised from Asha’s Kenyan roots.
Meaning “to eat” in Swahili, Kula connects communities through conscious sustainability and the love for great plant-based food!
Box design
Before settling on the final packaging outcomes that you see before you we worked on brand strategy. This is extremely important for any brand, essentially it is the blueprint of how you want the world to see your brand. Based on our brand strategy work I then produced multiple concepts that would be targeted to their audience. This was then narrowed down and refined to produce what you see today!
Whether you’re on dinner duty with our plant-based proteins or adding a kick of flavour with our sauces, their products are 100% Vegan, Gluten-Free, and made with no added sugar.
Category: Branding, Graphic Design, Icon Design, Package Design, Photography, Beverage packaging, Can design, Illustration, Vegan, Pea Protein, Protein Packaging
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Love the work we provided for Kula Foods? Our expertise goes above and beyond, it also includes Brand Strategy, Brand Naming, Brand Identity, Brand World, Tone-of-Voice, Packaging Design, Printed Communication, and Digital Design.