Sprouted in Vancouver in 2018, KULA is the culmination of founder Asha Wheeldon’s diverse cultural experiences. Raised in Kenya, her journey led her through Toronto and to British Columbia. After moving to Vancouver, she was looking for food, flavours, and spaces that reminded her of home.
I was approached by Kula foods wanting a brand new look for their range of plant-based proteins. I was ecstatic to be asked to be part of their new journey as was already a big fan of Chick-Un. I took inspiration from Asha’s story and developed packaging that reflected her culture and food. Each pattern was born and modernised from Asha’s Kenyan roots.
Meaning “to eat” in Swahili, Kula connects communities through conscious sustainability and the love for great plant-based food!
Box design
Before settling on the final packaging outcomes that you see before you we worked on brand strategy. This is extremely important for any brand, essentially it is the blueprint of how you want the world to see your brand. Based on our brand strategy work I then produced multiple concepts that would be targeted to their audience. This was then narrowed down and refined to produce what you see today!
Whether you’re on dinner duty with our plant-based proteins or adding a kick of flavour with our sauces, their products are 100% Vegan, Gluten-Free, and made with no added sugar.
Category: Branding, Graphic Design, Icon Design, Package Design, Photography, Beverage packaging, Can design, Illustration, Vegan, Pea Protein, Protein Packaging
Let’s work together!
Hoochy Booch is a super tasty kombucha with an amazing set of people behind it. They started out as a small Canadian business but soon saw growth. This was due to their passion for their small business but also due to the passion that went into creating a better future for peoples guts!. Are you a small business that also has the same motivation for change? That’s a yes I hear? Well, then we would love to hear from you!
Small businesses are what keeps the world going round and we love to work out the perfect budget to boost a small business into a success. We love being part of your brand story and journey.